Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Speakers
2015 Speakers
Jonathan graduated from Newcastle University in Economics and immediately joined a full service agency, Cravens Advertising, in the city. He joined the TV department at the major London media agency, OMD UK, in 1995 and after a number of years working on clients such as Barclaycard, Boots and AXA, Jonathan was appointed to the board as TV Director in January 2000. He then moved into planning for a number of years and was appointed Deputy Managing Director in February 2005 and in January 2007 he became Managing Director, reporting into CEO, Steve Williams. Jonathan was appointed Sales Director at Channel 4 in September 2011. Jonathan will be sharing his views during the panel session on ‘The nitty gritty from trading desks: What does the evolution of programmatic mean for your media buying strategy?’ covering what needs to be done to increase transparency in this area and what the landscape will look like in 5-10 years’ time. The session will take place in morning plenary on conference day one, Tuesday 2nd June.
Tim is a co-founding partner of Beekman Associates,with twenty years’experience in management consulting, economics and finance. Tim was most recently a senior consultant for agency assessments, economics and bench marking, and internet marketing at a major marketing consulting practice. He is an expert in economic analysis, database strategies, and marketing research and works on a pro bono basis with many leading advertiser trade organizations. Tim successfully assesses and negotiates billions of dollars in agency remuneration every year, making him the perfect person to lead a classroom on ‘agency remuneration transparency: What is the right level for you?’ on the afternoon of conference day two on the 3rd June.
Stephanie has been Head of Global Demand Procurement at Diageo since December 2014 and was the former Regional Digital and Media Director for APAC at L’Oreal. She joined L’Oreal in August 2010, having resigned from her position as CEO of GroupM Thailand. Prior to that, she with Mindshare since 2002, initially as Managing Director of the agency’s Philippines office, before moving to Thailand in 2004. She began her career in the UK as a media planner at Lowe Howard Spink, moving on to join Carat, Zenith Media, Saatchi & Saatchi, Starcom Hungary and RTL Television. Having worked in procurement, marketing and agency side, Stephanie is perfectly placed to chair day three of the conference on taking your marketing procurement to the next level on Thursday 4th June.
Since 2011, Myriam has built up the department and been the Global Purchasing Director for Marketing Services at L’Oreal Group. Prior to that, she was the Finance Director for Maybelline and Garnier Business Unit in L’Oreal Italy, after holding various positions in Finance within L’Oreal France. Myriam is on the ProcureCon Marketing 2016 conference Advisory Board, and will be presenting a case study on ‘How To Optimise Your Agency Communication With An Integrated Marketing Campaign That Fosters Innovation’ on the 15th of June.
Gilles career in marketing and communication consultancy has been characterized by a successful track record of entrepreneurship, strong growth and agencies/companies turnaround. In 2000, Gilles became the CEO of Havas Worldwide for Eastern Europe and through new business wins, start-ups and acquisitions in Poland, Russia, Hungary, Ukraine, etc. captured the markets opportunities and managed outstanding growth (+400%), from 300 talents in 5 countries operations to over 1300 talents in 14 countries. Between 2006 and 2010 he took over the management of Northern Europe (Denmark, Finland, Norway, Sweden). In a period of 12 months through a new business model organization and a rejuvenated creative power, the region started bouncing back.
Prior to his regional responsibilities, Gilles founded in 1994 and still manages Havas in Prague, and under his leadership the agency has grown from a three-person start-up to the market leader, No.1 integrated communication agency since 2007, succeeding to be on the Agency of the Year podium for 11 consecutive years, Most Creative Agency for 3 consecutive years and Agency of the Decade at the Effies. Gilles became in 2007 a member of the Havas Worldwide Executive Committee and was in 2008 promoted Managing Director Europe.
Gilles will be interviewed under the spotlight at the event on the morning of the second day of the conference, Wednesday 3rd June to get his views on where he sees agencies in the next 10 years and how agencies will create value in new and different ways.
Bob is a co-founding partner of Beekman Associates, with over twenty years experience in senior financial positions at major national and international advertising agencies including CFO of major agencies. He is an expert in agency economics, agency remuneration and contracts, audits, agency profitability/productivity. Bob successfully assesses billions of dollars in agency remuneration every year – the perfect person to lead a classroom on ‘agency remuneration transparency: What is the right level for you?’ on the afternoon of conference day two on the 3rd June.
Recently moving to Europe to be closer to a developing team and local supplier markets energy, the Levi’s team has improved and so has the focus on buying from major categories including marketing and digital. Levi plans to overhaul its marketing and digital spend over the next 3 years and develop a completely new category strategy, placing Alice in the perfect position to facilitate a roundtable on how to buy digital in a fast growing market, during Stream A on digital marketing procurement best practice on the morning of conference day one, Tuesday 2nd June.
Mike has over 20 years of Strategic Sourcing and Supply Chain experience at Intel Corporation. He is currently Global Strategic Sourcing Manager within Sales & Marketing Strategic Sourcing. The team is responsible for the worldwide marketing spend for both "above" and "below" the line expenditure in the US, Europe, Asia and Latin America (including the development, implementation and management of global sourcing strategies). Mike has held a number of Purchasing roles at Intel including leading the Global Marketing Services Sourcing and EMEA Indirect Purchasing groups. Prior to Intel, Mike held a variety of Purchasing Management and Consulting roles in both the Oil and Financial Industries (including Goldman Sachs, Amoco, London Stock Exchange and Burmah Oil). Mike is on the ProcureCon Marketing 2016 Advisory Board.
Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.
Minutes after qualifying as an accountant with KPMG Dublin, Colin transferred into the world of media with a job as Finance Manager at Irish Independent Newspapers. In 2000, the bright lights of London beckoned and he joined BBDO, initially in a European role. Colin joined AMV BBDO in 2003 and was appointed Finance Director in January 2005. As well as managing the day-to-day finances of the business, Colin has helped guide the agency through the development of The Lab production facility, plays a key role in general business development and acts as the commercial interface with the agency’s clients. In January 2010 Colin was promoted to Chief Operating Officer. Using his experience, Colin will share his views during the session on ‘the agencies speak: where and how do we assign costs?’ Question Colin on how agencies structure themselves financially, how best to work with agencies to create a true partnership and why agencies are successful with some organisations and not others?
Paul will be sharing his views during the panel session on ‘The nitty gritty from trading desks: What does the evolution of programmatic mean for your media buying strategy?’ covering what needs to be done to increase transparency in this area and what the landscape will look like in 5-10 years’ time. The session will take place in morning plenary on conference day one, Tuesday 2nd June.
Mark is responsible for all SRM activity for ATL, media and digital agency relationships across all Barclays Businesses. He is also accountable for running supplier performance reviews with agencies and marketing, developing and managing supplier improvement plans following performance reviews, and managing and reporting supplier compliance with company sourcing and risk control policy. Previously he was the global procurement category manager for branding, marketing strategy, advertising and creative agencies across the Barclays Group, as well as former procurement roles at Visa Europe, Bristol Myers-Squibb and Prudential. Mark will be presenting a case study:’ How To Redevelop Agency Performance Reviews To Achieve A True 360° Perspective That Gives Your Business Transparency’ on the 15th of June.
In this role, Thomas is responsible for managing Deutsche Telekom’s spend in the areas of Marketing, Communications and Sales internationally. Prior to joining Deutsche Telekom, Thomas was responsible for the creation, management and development of the strategic procurement organisation for the eBay group of companies (eBay, Paypal, Skype) in Europe. He also held global responsibility for the categories Marketing, Customer Support and Telecommunication. Before joining eBay, he spent 9 years at Mars Inc in a number of procurement and IT management roles, including a 2 year assignment to Australia. Thomas is a member of the ProcureCon Marketing 2016 conference Advisory Board, and will be contributing his extensive experience on the Programmatic Buying panel discussion on the 15th of June.
Luc has 15+ years of Marketing Procurement experience at fast growing, innovative and dynamic organizations like Microsoft, Intel and DANONE with responsibilities at the sub, regional and now global level. He is currently in charge of the Marketing Digital Categories globally at Microsoft which covers specialty areas such as Social Media, Mobile Marketing, SEO, Digital Direct, Digital Events and Digital Advertising. He speaks fluent English, German and French, and is based at the company’s German headquarters in Munich. Luc will be hosting a Roundtable on ‘Digital Decoupling Simplified: How To Break Up Your Global Digital Marketing Services To Enable Your Marketers To Do More With Less’ on the 16th of June.
Steve joined the World Federation of Advertisers (WFA) in 2005, and specialises in helping global sourcing organisations understand the marketing category. At WFA he works with a network of over 450 global marketing procurement specialists in over 60 markets, focusing on the day-to-day benchmarking of sourcing operations, agency lifecycle management and all-important business relationships with the brands, indirect procurement and senior management. Steve regularly partners with other industry bodies via seminar or conference presentations, authoring papers and articles to promote the value that sourcing can drive within the marketing supply chain. As part of WFA’s membership services programs, Steve ensures corporate members from the top 100 global advertisers and National Advertiser Associations from 55 major markets derive maximum value from WFA membership. Steve is a member of the Advisory Board for ProcureCon Marketing 2016. Steve will be participating in the Panel Discussion ‘The Marketing Procurement Department Of The Future: Do We Need The Word ‘Procurement?’ on the 16th of June and in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.
Using his extensive experience of the media sector, Nick will be advising on how to measure on-line transparency in the programmatic auction ecosystem on the morning of conference day one on the 2nd June as well as leading a classroom on media transparency: how to track the scope, spend and performance of your media agency on the afternoon of conference day two on the 3rd June.
Janet has been fundamental in driving a greater commercial focus within the business and has actively driven the growth and diversification of marketing services at Grey through a number of joint ventures, acquisitions and new business wins. Janet approaches projects with the bigger picture in mind and today Grey evaluates performance using a number of KPIs that have been fundamental in radically changing the financial performance of the business and the behavior and contribution from employees.
Janet will be sharing her views during the session on ‘the agencies speak: where and how do we assign costs?’ Question Janet on how agencies structure themselves financially, how best to work with agencies to create a true partnership and why agencies are successful with some organisations and not others?
He utilises this experience to consult and advise clients on the most effective ways to deliver their communications strategy. He is an expert at crafting client-oriented, efficient agency models, having done so for the likes of Pepsico, Investec, Vodafone, KPMG and Starbucks.
Before OLIVER, Robert ran commercial teams at Haymarket Media for publications including Campaign and Marketing in the UK and US. He was also a director at Intygra, a direct agency for a number of years.
Milan will be sharing his insight on how to reduce your agency costs without negotiating on fees: the impact of process redesign and identifying waste in how you work on the afternoon of conference day two, Wednesday 3rd June. He will also be hosting a breakfast briefing on the morning of day two on process redesign in marketing: increasing speed to market, reducing costs and reducing effort.
Paula is a senior Media and Marketing Procurement professional, uniquely backed up by previous Senior Marketing roles in the financial services sector. As the Global Marketing Procurement Category lead, pan BT, Paula plays an active role in developing and driving central BT Procurement strategy. She is also responsible for the strategic sourcing approach across all marketing disciplines, leading and supporting a team of 5 buyers in the UK and 4 in India. Her specialties include: strategic sourcing across core Creative/Media Planning & Buying assignments, including Digital agencies; Marketing Communications & Planning - managing a multi million pounds marketing budget; Managing and developing strong & credible agency and business relationships; strong collaboration and working with internal clients/operational leads; Effective team management; Contract negotiation and in life supplier management. Paula will be participating in the Panel ‘Finding The Best Talent To Deliver On Future Marketing Procurement Needs: What Will Be The New Skill Sets Required?’ on the 16th of June.
While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production. His experience puts him in a great position to give a keynote presentation on what’s next in marketing procurement strategy transformation, during morning plenary on the third day of the event, Thursday 4th June.
Amin has been working on CRM and onmichannel marketing for the past 10 years. Prior to joining Prodigious he was Consulting Director at Accenture, then co-founder and CEO of Second Bureau, a digital strategy agency, operating in Paris and Beijing. He has been serving clients such as Carrefour, AB InBev, Accor, Foton Global, Fnac.com, Maille (Unilever) and Roady (Les Mousquetaires). As VP brand logistics Solutions at Prodigious, Amin works with clients such as Lancel, L’Oréal, Renault and Richemont to deploy efficient online content production solutions. Amin will be presenting a case study with a client on ‘Content Production For E-Commerce: Procurement's New Frontier’ on the 14th June as well as co-hosting a Workshop ‘Shoot Or CGI? Choosing The Right Production Technique As A Key To Reducing Costs In E-Commerce Content Production’ on the 14th of June.
Peter is responsible for sourcing Media, Sponsorship, Creative, Social, Production, Multi-Channel Content Strategy and integrating technology into marketing at RBS. He is looking to improve the efficiency and effectiveness of marketing budgets and the supply chain. His main challenge is to find solutions to produce content which can be re-purposed and re-used across brands and channels, rather than creating assets for a single purpose. He feels that demand for content is increasing rapidly and the current end-to-end process is no longer fit for purpose. Using Lean methodologies, Peter is working with others to map the most efficient process. Peter is sourcing technology to improve the functionality available to marketers and agencies. The goal is to be able to communicate with customers in a personalised way and serve relevant content through the right channel. Finally, he is tying that back to budgets to measure how much more can be achieved with a given budget. Peter is a member of the conference Advisory Board and will be contributing to a Panel Discussion on ‘Which Technologies Should You Invest In To Optimise Your Spend And Achieve Full Transparency?’ on the 16th of June.
Stephen is responsible for strategic global sourcing of all media for Diageo across a £500m spend. He will be participating in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.
Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, Caspar spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region.
Using his experience, Caspar will be sharing his views during the panel session on ‘The nitty gritty from trading desks: What does the evolution of programmatic mean for your media buying strategy?’ covering what needs to be done to increase transparency in this area and what the landscape will look like in 5-10 years’ time. The session will take place in morning plenary on conference day one, Tuesday 2nd June.
Sopan previously was with NBC Universal and General Mills in their Strategic Sourcing organisations. He’s a graduate of the W.P. Carey School of Business at ASU with a concentration in Supply Chain Management.
Sopan’s top three challenges for 2015 are to:
-Move marketing procurement into a “Centre led” model and reorganise along the marketing value chain
-Extend Global Framework Agreements with 3 major advertising holding companies to cover digital, packaging design, and other services on a worldwide basis
-Drive the implementation of Production decoupling for TVC & Digital across the world for which he has allocated over £5 million for each task
Sopan will give his views as a panellist at the event on how you can best exploit programmatic buying and avoid pitfalls during the morning of day one on the 2nd June as well as hosting a listen, learn and share brainstorming workshop on how you should attract, nurture and retain marketing procurement talent during the morning of day two on the 3rd June.
Jo is a results focused procurement professional with experience of working in an international environment. She has a proven track record in delivering strategic marketing category management and developing key relationships with stakeholders at all levels of the organisation. Jo has delivered significant savings contribution to the business whilst constantly striving to identify new opportunities to maximimise the efficiency and effectiveness of marketing spend. At Vodafone she reports to the Group SCM Commercial & Services Director, and manages a team of eight category managers. She is responsible for a global marketing spend of €1bn across media, creative agencies & production, digital, print, events & activations. Jo will be participating in the Panel ‘Measuring Your Digital Spend: What Are The Best Approaches To Increase Transparency In An Opaque Landscape?’ on the 15th of June.
Doug began his career in Finance with Rolls Royce, he then spent 12 years at Mars Inc. holding a series of European and International sales, service and general management positions. Doug is highly personable, has a down to earth pragmatic approach, and his passion for people development is both contagious and thought-provoking. He is a proud Scot who loves his job, but hates admin and airports!
So be prepared to be refreshed, re-energised and inspired to take your relationship management skills to an entirely new level.
Richard’s role is that of management of the commercial agenda across the globe and work with the Agencies as true partners to maximise transparency and value whilst at the same time driving a global agenda, but not at the expense of the regional and local quality or delivery. Richard works with Procurement, Media Strategists and Marketers across the world in well over 60 Markets.
Additionally, Richard has the responsibility for the Global Market Research & Analytics Category. This covers both Primary and Secondary Research in both the Consumer Business and Pharma business.
Richard is a member of the ProcureCon Marketing 2015 Advisory Board and his outspoken nature puts him in a great position to chair conference day two on Wednesday 3rd June, focusing on optimising the efficiency and effectiveness of marketing procurement. Richard will also be presenting a case study on Thursday 4th June on how the GSK global supplier engagement programme changed internal and external behaviours to maximise transparency and value within Stream A on re-evaluating partnerships.
Latterly his role at OMD was to oversee both the planning and buying functions, alongside operational responsibility across all areas of the agency. He also served at the conduit between OMD’s UK and International divisions, managed OMD’s third party outdoor specialist relationship and had a business strategy role on PSA Peugeot Citroen across Europe.
Neil is a highly experienced leader of teams and client business, having worked across a variety of sectors and customers including Reckitt Benckiser, McDonald’s, Vodafone, Camelot and Carlsberg.
Jane is the Group Marketing & Digital Procurement Director at Sky, she was formerly Strategic Procurement Director for Western Europe at The Coca-Cola Company where she has held a number of positions in Procurement since starting in 2006. Today she is leading a dynamic and inspired team responsible for all Indirect spend, working as a strategic partner to the marketing team delivering efficient and effective, sustainable commercial agency relationships. Prior to this Jane was with British Airways where she held a global role in Marketing procurement developing and implementing sourcing strategies for creative and media services whilst leading a team working across the other marketing disciplines.
Jane’s experience has led her recognise the importance of working with the right partners to deliver the greatest return of investment for the brand in terms of equity, quality, and bottom line. As important though is the need to challenge ‘value’ and what it represents to the business, to deliver a form of continuous improvement – leading change whilst delivering procurement led business solutions.
Marie has been in various Indirect Purchases positions during the last 10 years within P&G, including Transport, Market Research, InStore, Media and Global Digital Marketing purchases.
Gavin has spent his entire career to date in purchasing and procurement, within JTI’s HQ (since 2006). For the first 5 years he was in a generalist role, supporting a variety of different business units (e.g. HR, Corp. Communications, Legal). However, since 2012 he has been leading the marketing category within JTI’s Global Procurement Department.
Anne has a background in Marketing & Communications with a move to Strategic Sourcing for Marketing over fifteen years ago. Anne moved to the UK from South Africa a little over six years ago and has done contract work at a number of blue chip companies including Morgan Stanley, Apple and Britvic. During this time she has gained UK experience in a variety of areas – Facilities, HR, and Consulting and Marketing. Working in different business fields has given Anne experience in areas from FMCG marketing to Entertainment marketing – some similarities, many differences. Anne joined Warner Bros almost three years ago and handles the Strategic Sourcing for Warner Bros in the UK.
Terry joined FirmDecisions in 2001 and brings nearly 20 years of media experience to the company. Having worked as a director for media companies in the Interpublic, Omnicom, and WPP groups as well as for a privately owned venture, Terry brings valuable insight into the workings and buying processes of the media agency. Terry’s wide media knowledge and experience give FirmDecisions’ clients the advantage of a speedy and accurate understanding of the reasons behind media non-compliance issues and the actions required to resolve them.
Jeff is responsible for leading the Customer Marketing Communications team, delivering all central B2B and B2C brand and marketing activity, to ensure all marketing campaigns deliver a positive ROI across Royal Mail Group's customer base. He is responsible for multi-million pound ATL and BTL budgets and Jeff develops and implements the annual customer marketing strategy including detailed approaches and processes for cross business contact strategy supporting overall business objectives.
Simon's formative career was in brand Marketing Management for Anchor Foods, Kraft Foods and Diageo where Simon stemmed years of decline for Gordon's Gin with a major relaunch, including the first new packaging for 100 years.
The subsequent 14 years of his career have been focused on the Procurement of Marketing in blue chip global Category, Indirect and Outsourcing leadership positions for Diageo, Accenture and latterly Lloyds Banking Group. Simon has delivered sourcing success for Global brands, regional businesses and local brands including Drinks, Telco, FMCG, Business Services, Resources and Financial Services. This has involved working across the world including Ireland, Spain, Brazil, Vietnam, China, Australia, US, Singapore, Netherlands, and Italy. He has also driven Transformation for Procurement and also Marketing organisations.
Traci is passionate about best practice and helping clients be the best that they can be, and is equally excited by innovation and exciting developments in the advertising industry. Her specialist areas of interest are PR, Design, Branding and Innovation, Healthcare and Research and Insight. Traci provides advice on best practice consultancy pitching; marketing procurement; agency relationship advice; agency evaluation guidance and all things production. Traci will be hosting a Roundtable on ‘Latest Trends In Production and Supporting Technologies’ on the 16th of June.
Tina Fegent started Tina Fegent Consultancy in 2006. Unique in having both agency and client experience, knowledge of all areas of marketing, known as a fair but firm procurement consultant awarded special recognition by CIPS for marketing.
Tina have over 20 years of purchasing marketing experience with the unique asset of having worked on both sides of the client agency fence. The client experience was gained at Cellnet (O2), GSK and Orange/France Telecom – where she set up from scratch and then managed the purchasing marketing teams for those companies. Then in 2003, she moved over to 'the other side' by joining Grey Advertising, as their Commercial Director and then in 2005 moved to Lowe Advertising.
In June 2006, Tina set up 'tinafegent' offering consultancy services to both clients and agencies in all areas of their purchasing marketing services.
After my studies Media and Information Management I worked at various publishers such as Reed Business and NRC Media for the past couple of years. Before joining Sumis I worked as Sales Director at NRC Media and, together with my team, I was responsible for the advertising sales of NRC Handelsblad, nrc.next and nrc.nl. Before that, I independently published the quarterly magazine Peugot Expo Magazine. In my free time I coordinate youth at he local soccer club. I like to connect people.