Julian Hooks

Chief Procurement Officer, Consumer Companies
Johnson & Johnson

Julian initially had a successful and generalist career in Marketing, Sales and Supply Chain roles which led to leadership roles in Procurement for two large multinational organisations - Mars and Johnson and Johnson. Julian has been the CPO – Consumer Companies at Johnson & Johnson since September 2011. Julian will be interviewed at the event to get his thoughts on how to develop strategic thinking around marketing procurement that links business KPIs. It’s your chance to hear first-hand, how a leading CPO approaches his role, the value he places on marketing procurement and how to build your influence.

Check out the incredible speaker line-up to see who will be joining Julian.

Download The Latest Agenda

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

09:15 CPO Live Interview - How to develop strategic thinking around marketing procurement that links business KPIs

Hear first-hand, how a leading CPO approaches his role, the value he places on marketing procurement and how to build your influence.
• How is the voice of procurement within the marketing space in your organisation?
• How do you develop strategic thinking around marketing procurement to link to business KPIs?
• What is different about each stakeholder (CFO and CMO) and how do you influence them? What approach do you have for each?
• With thousands of line items, how do you manage the complex, tail end spend within marketing?
• Where will talent come from in the future to lead marketing procurement?
• What characteristics do you look for in the marketing procurement professionals you select as leaders?
• What is your inspirational leadership training for marketing procurement?