Gerry Preece

Gerry is currently a Senior Consultant at External View Consulting Group, guiding and directing clients in the selection of best-fit marketing and media agencies and negotiated fair, competitive contractual terms. Previously, Gerry spent 22 years at Procter & Gamble, where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management.

While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production. His experience puts him in a great position to give a keynote presentation on what’s next in marketing procurement strategy transformation, during morning plenary on the third day of the event, Thursday 4th June.