Stephen Sargeant

Global Category Director Bought, Owned and Earned Media
Diageo

Stephen is responsible for strategic global sourcing of all media for Diageo across a £500m spend. He will be participating in a Panel Discussion ‘Market Research: How Do You Negotiate In A Challenging Supplier Universe?’ on the 15th of June.

Check out the incredible speaker line-up to see who will be joining Stephen.

Download The Latest Agenda

Day 3: Taking your marketing procurement to the next level

Monday, April 6th, 2015

09:10 Case Study: Category driven procurement agenda – what does great look like?

What does great look like for each category? How should best practice be measured?
How can category strategies align to optimise global consistency of brands
Setting KPIs and measures to become clear around what category maturity will look like
Measuring maturity – best in class vs peers
Comparing qualitative and quantitative base-lining
How to map categories and skillset needs
How does the skill set need to evolve to match category needs?
Developing plans and opportunities to set procurement up for success
Challenge: is leading, truly leading - Understanding what leading truly looks like
Linking strategies to corporate ambitions and the customer journey