Morgan Cox

CEO
Prodigious UK

Morgan has worked across all forms of production at senior management levels. Prior to joining Prodigious, he spent 3 years as MD of Gate Films (independent TVC production) and 3 years at Chemistry Communications as MD for this digital division that Publicis acquired in 2011. Morgan now runs Prodigious in the UK.

Check out the incredible speaker line-up to see who will be joining Morgan.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

10:15 Industry Presentation - The rise of content marketing: An opportunity to do more with less

• How digital allows for hyper-targeting in real time with the offer of many more channels
• Why the need for content production has grown beyond expectation – even with stagnant or reduced budgets
• Beyond the challenge – how Content Marketing may actually allow you to do more with less
• Where are the answers – reallocating of budget? Careful content planning? New production models?