Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Simon Soothill
Former Head of Marketing and Travel Sourcing
Lloyds Banking Group
Check out the incredible speaker line-up to see who will be joining Simon.
Download The Latest AgendaDay 3: Taking your marketing procurement to the next level
Monday, April 6th, 2015
11:20 Creative Boardroom - How can you best deal with new marketing industry disruptors
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What are the biggest disruptors in the marketing industry? Profound changes in the business landscape forcing marketing organisations to undergo significant transformation as oppose to incremental change
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How are marketers reacting to this- prioritising their investments and building this into their strategy?
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Are they making a measurable impact?
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How can procurement step up and respond to the marketing industry disruptions?
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What resources do procurement need to enable this?
Maximum 15 attendees
12:25 Case Study Revolution: How to drive a truly global, centralised agenda - but not at the expense of the regional and local quality of delivery?
•People
-Organisational construct and location strategy (alignment?)
-Supplier network strategy/models
-Stakeholder goals alignment
-What skill sets are needed? Where? And when?
•Process
-Driving a consistent ways of working?
-Measuring success and value contributed
-Building and refreshing Market Intelligence
-Risk mitigation and supplier assurance
-How to drive Change/ Transformation
-How to understand and reflect global, regional and local differences and similarities
•Technology
-E-Sourcing
-Collaboration - among sourcing, stakeholders and suppliers
-Production workflow
-Data and analytics
•Specific examples of success stories?
•Any examples we could learn from?