Luc Jacob

Global Category Manager Digital Marketing
Microsoft

Luc has 15+ years of Marketing Procurement experience at fast growing, innovative and dynamic organizations like Microsoft, Intel and DANONE with responsibilities at the sub, regional and now global level. He is currently in charge of the Marketing Digital Categories globally at Microsoft which covers specialty areas such as Social Media, Mobile Marketing, SEO, Digital Direct, Digital Events and Digital Advertising. He speaks fluent English, German and French, and is based at the company’s German headquarters in Munich. Luc will be hosting a Roundtable on ‘Digital Decoupling Simplified: How To Break Up Your Global Digital Marketing Services To Enable Your Marketers To Do More With Less’ on the 16th of June.

Check out the incredible speaker line-up to see who will be joining Luc.

Download The Latest Agenda

Day 3: Taking your marketing procurement to the next level

Monday, April 6th, 2015

14:30 Case Study – How to effectively decouple digital production from marketing creative agencies?

Overview of Microsoft’s Digital Efficiency Program and its journey from ideation to proof of concept
Why Digital Production Decoupling matters for your business stakeholders and even your agencies?
How to leverage your best technical engineering suppliers in this decoupling model
Is offshoring to lower cost geos a valid option and what do you need to consider when implementing this approach?
Which Digital Services can you best decouple?