Thomas Holzapfel

Global Category Leader Marketing
Deutsche Telekom

In this role, Thomas is responsible for managing Deutsche Telekom’s spend in the areas of Marketing, Communications and Sales internationally. Prior to joining Deutsche Telekom, Thomas was responsible for the creation, management and development of the strategic procurement organisation for the eBay group of companies (eBay, Paypal, Skype) in Europe. He also held global responsibility for the categories Marketing, Customer Support and Telecommunication. Before joining eBay, he spent 9 years at Mars Inc in a number of procurement and IT management roles, including a 2 year assignment to Australia. Thomas is a member of the ProcureCon Marketing 2016 conference Advisory Board, and will be contributing his extensive experience on the Programmatic Buying panel discussion on the 15th of June.

Check out the incredible speaker line-up to see who will be joining Thomas.

Download The Latest Agenda

Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

14:20 Drill Down Roundtables

Roundtable 1: Digital marketing procurement: What are the competencies and how do you find talent?

Myriam Benichou, Global Purchasing Director - Marketing Services, L'Oreal

Marie Westerhof, Senior Marketing In Store and Media Purchasing Manager, P&G

Roundtable 2: What should be the KPIs for media agency contracts in the digital space?

Anne Westcott, Strategic Sourcing UK, Warner Bros

Roundtable 3: How to best leverage innovation from your digital partners

Peter Rowe, Group Sourcing Manager – Marketing, Royal Bank of Scotland

Roundtable 4: How to create value through your digital marketing strategy

Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telekom

Roundtable 5: How do you buy digital in a fast growing market?

Alice Collomba, Head of Marketing and Retail Procurement, Levi

Roundtable 6: How can you combine hard and soft benchmarks to measure marketing activities in the digital space?

Jo Harding, Senior Sourcing Manager (EMEA/APAC), Expedia

Roundtable 7: How do you write a category strategy for digital?

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Roundtable 8: Sourcing Social Media: which agencies offer which social media services?

Traci Dunne, Consultancy & Best Practice Manager, ISBA

Day 3: Taking your marketing procurement to the next level

Monday, April 6th, 2015

12:25 Drill Down Roundtables

Roundtable 1: How to find room to negotiate the purchase of market research
Sandrine Huart, Worldwide Consumer and Market Insight Category Leader, L’Oreal

Roundtable 2: The pros and cons of holding company contracts
Jane Dormer, Strategic Procurement Director - Western Europe, Coca-Cola

Roundtable 3: How to manage sponsorship spend and measure awareness and preference of sponsorship led campaigns
Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telekom

Roundtable 4: How to leverage on deep and long-standing relationships with suppliers and agencies

Gavin McClure, Global Procurement Marketing Category Manager, Japan Tobacco International