Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Nick Manning
Chief Strategy Officer
ebiquity
Check out the incredible speaker line-up to see who will be joining Nick.
Download The Latest AgendaDay 1: Driving Sustainable Value from Digital Marketing
Friday, February 6th, 2015
12:00 Industry Presentation- Online advertising - Best practice in accountability and transparency
- Online advertising is a $170bn business - how accountable and transparent is it?
- How do standards of performance measurement compare with offline media?
- View ability, non-human traffic and brand safety; how big are these issues?
- For every pound spent by a brand on digital media, how much does the media owner receive?
- What can brands do to improve efficiency and effectiveness?
- How can they reward and incentivise their agency to deliver the best performance?