Nick Manning, Chief Strategy Officer at ebiquity
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Nick Manning


Chief Strategy Officer
ebiquity

Check out the incredible speaker line-up to see who will be joining Nick.

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Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015


12:00 Industry Presentation- Online advertising - Best practice in accountability and transparency

  • Online advertising is a $170bn business - how accountable and transparent is it?
  • How do standards of performance measurement compare with offline media?
  • View ability, non-human traffic and brand safety; how big are these issues?
  • For every pound spent by a brand on digital media, how much does the media owner receive?
  • What can brands do to improve efficiency and effectiveness?
  • How can they reward and incentivise their agency to deliver the best performance?