Marianne Velstra

Global Procurement Director Marketing and Mobility
Akzo Nobel

Check out the incredible speaker line-up to see who will be joining Marianne.

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

What is your Value Add proposition? What would you list as your top 10?
How do you “Sell” Procurement’s Value Add proposition into marketing?
How do you go about communicating these Value Add successes to your Marketing stakeholders? How are your successes judged?
Do you have examples of either quantitative or qualitative measurements of value success?
How do you develop your partner relationships with marketing?
How do you build mutual accountability with marketing?
How do you translate this value to creating a competitive edge and communicate this?

How to align procurement targets with KPI’s of marketing- who are measured on delivering sales, brand performance and health
Where should marketing procurement sit within the organisation?
How to enable your marketing procurement organisation to become a natural ally of the marketing organisation and their supply partners
How to build mutual accountability to keep a partnership healthy
How you can build a stable foundation of ‘selling’ internally to gain alignment to common goals, showcase wins, and continuously improve
Mastering the art and science of partnering with the business to deliver value for the company and meet the collective objectives of Marketing and Procurement