Paul Frampton

As CEO, Paul’s role is to ensure Havas Media delivers optimum value for both clients and shareholders. He oversees the entire strategic output at Havas Media and works closely himself with clients such as Nationwide and Hyundai. Paul has a passion for evolving the agency model and for product innovation, whether this is in the digital space, where Paul built the Media Contacts brand, or adding new skills to the agency’s offering such as content production or qualitative research. Paul always has a vocal opinion and believes unequivocally in the need for transformation towards a new more meaningful advertising model. He has been a leading light in landing Havas's Meaningful Brands story which statistically proves people are falling out of love with brands. He firmly believes that the fusion of data and content will be the solution to this problem.

Paul will be sharing his views during the panel session on ‘The nitty gritty from trading desks: What does the evolution of programmatic mean for your media buying strategy?’ covering what needs to be done to increase transparency in this area and what the landscape will look like in 5-10 years’ time. The session will take place in morning plenary on conference day one, Tuesday 2nd June.