Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Traci Dunne
Consultancy & Best Practice Manager
ISBA
Check out the incredible speaker line-up to see who will be joining Traci.
Download The Latest AgendaDay 1: Driving Sustainable Value from Digital Marketing
Friday, February 6th, 2015
14:20 Drill Down Roundtables
Roundtable 1: Digital marketing procurement: What are the competencies and how do you find talent?
Myriam Benichou, Global Purchasing Director - Marketing Services, L'Oreal
Marie Westerhof, Senior Marketing In Store and Media Purchasing Manager, P&G
Roundtable 2: What should be the KPIs for media agency contracts in the digital space?
Anne Westcott, Strategic Sourcing UK, Warner Bros
Roundtable 3: How to best leverage innovation from your digital partners
Peter Rowe, Group Sourcing Manager – Marketing, Royal Bank of Scotland
Roundtable 4: How to create value through your digital marketing strategy
Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telekom
Roundtable 5: How do you buy digital in a fast growing market?
Alice Collomba, Head of Marketing and Retail Procurement, Levi
Roundtable 6: How can you combine hard and soft benchmarks to measure marketing activities in the digital space?
Jo Harding, Senior Sourcing Manager (EMEA/APAC), Expedia
Roundtable 7: How do you write a category strategy for digital?
Tina Fegent, Director, Tina Fegent Procurement Consultancy
Roundtable 8: Sourcing Social Media: which agencies offer which social media services?
Traci Dunne, Consultancy & Best Practice Manager, ISBA
Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement
Friday, March 6th, 2015
14:30 Case Study Revolution: How to use Marketing Procurement “Value Add” proposition to drive closer interaction and collaboration with marketing to create a competitive edge
- What is your Value Add proposition? What would you list as your top 10?
- How do you “Sell” Procurement’s Value Add proposition into marketing?
- How do you go about communicating these Value Add successes to your Marketing stakeholders? How are your successes judged?
- Do you have examples of either quantitative or qualitative measurements of value success?
- How do you develop your partner relationships with marketing?
- How do you build mutual accountability with marketing?
- How do you translate this value to creating a competitive edge and communicate this?
14:50 Case Study Revolution: Continued
- How to align procurement targets with KPI’s of marketing- who are measured on delivering sales, brand performance and health
- Where should marketing procurement sit within the organisation?
- How to enable your marketing procurement organisation to become a natural ally of the marketing organisation and their supply partners
- How to build mutual accountability to keep a partnership healthy
- How you can build a stable foundation of ‘selling’ internally to gain alignment to common goals, showcase wins, and continuously improve
- Mastering the art and science of partnering with the business to deliver value for the company and meet the collective objectives of Marketing and Procurement