Terry Edwards

Partner - Media Service
FirmDecisions

Terry joined FirmDecisions in 2001 and brings nearly 20 years of media experience to the company. Having worked as a director for media companies in the Interpublic, Omnicom, and WPP groups as well as for a privately owned venture, Terry brings valuable insight into the workings and buying processes of the media agency. Terry’s wide media knowledge and experience give FirmDecisions’ clients the advantage of a speedy and accurate understanding of the reasons behind media non-compliance issues and the actions required to resolve them.

Check out the incredible speaker line-up to see who will be joining Terry.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

17:50 Classroom 1 - Ebiquity - ‘To pitch or not to pitch? Tips for getting more from your media agency, knowing when it’s time to pitch, how to do it, what contract (not) to sign, and how to reward them.

This classroom session will be hosted by former agency insiders: a Finance Director, and Head of Planning and Buying. Together they will guide you through the pitfalls, opportunities and provide a map of what best practice should look like. The interactive session will focus on the issues of relationships, strategy, value and contracts. It will explore the issues rebates and AVBs and include time for Q&A.