Myriam Benichou

Global Purchasing Director
L'Oreal

Since 2011, Myriam has built up the department and been the Global Purchasing Director for Marketing Services at L’Oreal Group. Prior to that, she was the Finance Director for Maybelline and Garnier Business Unit in L’Oreal Italy, after holding various positions in Finance within L’Oreal France. Myriam is on the ProcureCon Marketing 2016 conference Advisory Board, and will be presenting a case study on ‘How To Optimise Your Agency Communication With An Integrated Marketing Campaign That Fosters Innovation’ on the 15th of June.

Check out the incredible speaker line-up to see who will be joining Myriam.

Download The Latest Agenda

Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

14:20 Drill Down Roundtables

Roundtable 1: Digital marketing procurement: What are the competencies and how do you find talent?

Myriam Benichou, Global Purchasing Director - Marketing Services, L'Oreal

Marie Westerhof, Senior Marketing In Store and Media Purchasing Manager, P&G

Roundtable 2: What should be the KPIs for media agency contracts in the digital space?

Anne Westcott, Strategic Sourcing UK, Warner Bros

Roundtable 3: How to best leverage innovation from your digital partners

Peter Rowe, Group Sourcing Manager – Marketing, Royal Bank of Scotland

Roundtable 4: How to create value through your digital marketing strategy

Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telekom

Roundtable 5: How do you buy digital in a fast growing market?

Alice Collomba, Head of Marketing and Retail Procurement, Levi

Roundtable 6: How can you combine hard and soft benchmarks to measure marketing activities in the digital space?

Jo Harding, Senior Sourcing Manager (EMEA/APAC), Expedia

Roundtable 7: How do you write a category strategy for digital?

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Roundtable 8: Sourcing Social Media: which agencies offer which social media services?

Traci Dunne, Consultancy & Best Practice Manager, ISBA