Gilles Berouard, Managing Director Europe, Regional CEO Eastern Europe at Havas Worldwide, Prague
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Gilles Berouard


Managing Director Europe, Regional CEO Eastern Europe
Havas Worldwide, Prague

Check out the incredible speaker line-up to see who will be joining Gilles.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015


09:45 In Conversation - Under the spotlight with an agency CEO: Where do we see agencies in the next 10 years and how will we create value in new and different ways?

• What will the marketing industry look like in 10 years - how will agencies evolve?
• Instead of being executors of communication campaigns, how will agencies become inventors, architects and conductors?
• How are we now addressing future advertiser expectations? How are agencies aligning their KPIs and strategy to deliver marketing ROI to clients?
• How can you aim to be the client of choice?