Michael Pues-Tillkamp

Senior Director – Marketing Procurement
Adidas Group

Michael has been leading the Marketing Group Procurement department at adidas since April 2010, managing a contract value in excess of half a billion Euro MWB for the categories Media, Creative, Production, Digital, Events, POS Marketing, Research and PR. Michael will present a case study on how adidas manages its international roster of agencies and benchmarks with an in-house developed tool during the afternoon of conference day two, 3rd June, within Stream B on rethinking external stakeholder dynamics.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

14:30 Case Study: How Adidas manages its international roster of agencies and benchmarks with an in-house developed tool

What supplier relationship management means at Adidas on a global level
Value vs. Price: How to create the right value proposition to drive relationships
How the benchmarking tool was created to assess creative agencies- and the impact had on the agency roster
How its use can be extended to benchmark production agencies