Jeff Collins

Head of Customer Marketing Communications
Royal Mail

Jeff is responsible for leading the Customer Marketing Communications team, delivering all central B2B and B2C brand and marketing activity, to ensure all marketing campaigns deliver a positive ROI across Royal Mail Group's customer base. He is responsible for multi-million pound ATL and BTL budgets and Jeff develops and implements the annual customer marketing strategy including detailed approaches and processes for cross business contact strategy supporting overall business objectives.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

09:10 360° Perspective - The inside scoop : How is digital changing your marketing strategy?

With digital making up 15-20% of the marketing mix at present and set to increase, how are you reacting, scaling and adapting to such change?
In the fast moving landscape of digital – how do you keep up with the speed of change?
What is being done to get more transparency in this area? Outsource or bringing expertise in-house to gain a competitive edge?
How do you benchmark yourself in the digital space?
How do you safeguard your e-reputation?
Should digital marketing be separated from the overall marketing budget?
How do you measure the effectiveness of your digital campaigns?
In the huge vendor landscape of digital, how do you choose a partner fit for purpose?
How do you properly integrate your agencies to work together?