Sopan Shah

Head of Procurement, Global Advertising & Marketing Services
Nestle

Sopan Shah is the Global Leader of Advertising & Marketing Procurement at Nestlé. Over his 6+ years with Nestlé, Sopan has strived to create a world-class procurement team that helps Nestlé brand builders achieve maximum efficiency & effectiveness in their investments to win the marketplace. They do this via external partnerships, innovative ideas and a deep focus on removing waste in their activities.

Sopan previously was with NBC Universal and General Mills in their Strategic Sourcing organisations. He’s a graduate of the W.P. Carey School of Business at ASU with a concentration in Supply Chain Management.

Sopan’s top three challenges for 2015 are to:

-Move marketing procurement into a “Centre led” model and reorganise along the marketing value chain
-Extend Global Framework Agreements with 3 major advertising holding companies to cover digital, packaging design, and other services on a worldwide basis
-Drive the implementation of Production decoupling for TVC & Digital across the world for which he has allocated over £5 million for each task

Sopan will give his views as a panellist at the event on how you can best exploit programmatic buying and avoid pitfalls during the morning of day one on the 2nd June as well as hosting a listen, learn and share brainstorming workshop on how you should attract, nurture and retain marketing procurement talent during the morning of day two on the 3rd June.

Check out the incredible speaker line-up to see who will be joining Sopan.

Download The Latest Agenda

Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

11:30 In Conversation – Best practice marketing procurement: How can you best exploit programmatic buying and avoid pitfalls?

How do you operationalise programmatic and digital media? Agency trading desk, in-house or independent?
Does an automated system mean a reduction in personnel headcount from an agency?
How has programmatic buying impacted marketing and procurement?
What are the skills, processes and tools that need to be in place to manage programmatic buying?
How can you mitigate the risks associated with programmatic buying?

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

11:20 Listen, Learn and Share - How should you attract, nurture and retain marketing procurement talent?

What skill set and capabilities should the ideal marketing procurement professional have?
Where can you find the best marketing procurement talent?
How can you develop consistently excellent procurement professionals and not pockets of excellence?
How can you address talent management in a changing marketing procurement function?
What good examples are there of talent management programmes?
Once you have them, what methods can be used to keep your talent?