Bob Cauley LLC

Partner
Beekman Associates

Bob is a co-founding partner of Beekman Associates, with over twenty years experience in senior financial positions at major national and international advertising agencies including CFO of major agencies. He is an expert in agency economics, agency remuneration and contracts, audits, agency profitability/productivity. Bob successfully assesses billions of dollars in agency remuneration every year – the perfect person to lead a classroom on ‘agency remuneration transparency: What is the right level for you?’ on the afternoon of conference day two on the 3rd June.

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

17:50 Classroom 3 - Agency Remuneration Transparency: What is the right level for you?

Beekman Associates, the global leader in agency remuneration assessment and benchmarking, will lead a discussion on the appropriate levels of transparency needed to determine fair remuneration for your advertising and marketing agencies.

Does your agency share the costs of servicing your account, and if so, is the transparency level appropriate?
If not, what are your options?
Are there industry standards for agency remuneration transparency?

This will be an open discussion on how others are handling this issue and what data-collection and benchmarking tools are available to clients to help them balance the playing field during agency remuneration negotiations. It will include a review of the opportunities and challenges to getting successful results and insight into available tools.

Beekman’s founding partners, Bob Cauley and Tim Bajraktari will facilitate the discussion with client-side procurement leaders who have developed successful internal procurement initiatives and have achieved bottom line results in reaching fair agency remuneration.