Jo Smallbone, Head of Sales and Marketing Procurement at Vodafone
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Jo Smallbone


Head of Sales and Marketing Procurement
Vodafone

Check out the incredible speaker line-up to see who will be joining Jo.

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Day 3: Taking your marketing procurement to the next level

Monday, April 6th, 2015


11:20 Case Study - The step-by-step process of how and why Vodafone changed its media agency to MEC

  • Why the decision was made to change agencies – what measures were used?
  • What early planning took place in the change process?
  • How were stakeholders managed?
  • What were the stages of the pitch - what indicators were used?
  • How agency change management was dealt with internally and assets were transferred