Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Jo Smallbone
Head of Sales and Marketing Procurement
Vodafone
Day 3: Taking your marketing procurement to the next level
Monday, April 6th, 2015
11:20 Case Study - The step-by-step process of how and why Vodafone changed its media agency to MEC
- Why the decision was made to change agencies – what measures were used?
- What early planning took place in the change process?
- How were stakeholders managed?
- What were the stages of the pitch - what indicators were used?
- How agency change management was dealt with internally and assets were transferred