Alice Collomba

Head of Marketing and Retail Procurement
Levi

Recently moving to Europe to be closer to a developing team and local supplier markets energy, the Levi’s team has improved and so has the focus on buying from major categories including marketing and digital. Levi plans to overhaul its marketing and digital spend over the next 3 years and develop a completely new category strategy, placing Alice in the perfect position to facilitate a roundtable on how to buy digital in a fast growing market, during Stream A on digital marketing procurement best practice on the morning of conference day one, Tuesday 2nd June.

Check out the incredible speaker line-up to see who will be joining Alice.

Download The Latest Agenda

Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

14:20 Drill Down Roundtables

Roundtable 1: Digital marketing procurement: What are the competencies and how do you find talent?

Myriam Benichou, Global Purchasing Director - Marketing Services, L'Oreal

Marie Westerhof, Senior Marketing In Store and Media Purchasing Manager, P&G

Roundtable 2: What should be the KPIs for media agency contracts in the digital space?

Anne Westcott, Strategic Sourcing UK, Warner Bros

Roundtable 3: How to best leverage innovation from your digital partners

Peter Rowe, Group Sourcing Manager – Marketing, Royal Bank of Scotland

Roundtable 4: How to create value through your digital marketing strategy

Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telekom

Roundtable 5: How do you buy digital in a fast growing market?

Alice Collomba, Head of Marketing and Retail Procurement, Levi

Roundtable 6: How can you combine hard and soft benchmarks to measure marketing activities in the digital space?

Jo Harding, Senior Sourcing Manager (EMEA/APAC), Expedia

Roundtable 7: How do you write a category strategy for digital?

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Roundtable 8: Sourcing Social Media: which agencies offer which social media services?

Traci Dunne, Consultancy & Best Practice Manager, ISBA