Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Michael Connett
Senior Strategic Sourcing Manager
Intel
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest AgendaDay 2: Optimising the Efficiency and Effectiveness of Marketing Procurement
Friday, March 6th, 2015
11:20 Listen, Learn and Share - How should you attract, nurture and retain marketing procurement talent?
- What skill set and capabilities should the ideal marketing procurement professional have?
- Where can you find the best marketing procurement talent?
- How can you develop consistently excellent procurement professionals and not pockets of excellence?
- How can you address talent management in a changing marketing procurement function?
- What good examples are there of talent management programmes?
- Once you have them, what methods can be used to keep your talent?
14:30 Case Study Revolution: How to use Marketing Procurement “Value Add” proposition to drive closer interaction and collaboration with marketing to create a competitive edge
- What is your Value Add proposition? What would you list as your top 10?
- How do you “Sell” Procurement’s Value Add proposition into marketing?
- How do you go about communicating these Value Add successes to your Marketing stakeholders? How are your successes judged?
- Do you have examples of either quantitative or qualitative measurements of value success?
- How do you develop your partner relationships with marketing?
- How do you build mutual accountability with marketing?
- How do you translate this value to creating a competitive edge and communicate this?
14:50 Case Study Revolution: Continued
- How to align procurement targets with KPI’s of marketing- who are measured on delivering sales, brand performance and health
- Where should marketing procurement sit within the organisation?
- How to enable your marketing procurement organisation to become a natural ally of the marketing organisation and their supply partners
- How to build mutual accountability to keep a partnership healthy
- How you can build a stable foundation of ‘selling’ internally to gain alignment to common goals, showcase wins, and continuously improve
- Mastering the art and science of partnering with the business to deliver value for the company and meet the collective objectives of Marketing and Procurement