Anne Westcott

Strategic Sourcing UK
Warner Bros

Anne has a background in Marketing & Communications with a move to Strategic Sourcing for Marketing over fifteen years ago. Anne moved to the UK from South Africa a little over six years ago and has done contract work at a number of blue chip companies including Morgan Stanley, Apple and Britvic. During this time she has gained UK experience in a variety of areas – Facilities, HR, and Consulting and Marketing. Working in different business fields has given Anne experience in areas from FMCG marketing to Entertainment marketing – some similarities, many differences. Anne joined Warner Bros almost three years ago and handles the Strategic Sourcing for Warner Bros in the UK.

Check out the incredible speaker line-up to see who will be joining Anne.

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Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

14:20 Drill Down Roundtables

Roundtable 1: Digital marketing procurement: What are the competencies and how do you find talent?

Myriam Benichou, Global Purchasing Director - Marketing Services, L'Oreal

Marie Westerhof, Senior Marketing In Store and Media Purchasing Manager, P&G

Roundtable 2: What should be the KPIs for media agency contracts in the digital space?

Anne Westcott, Strategic Sourcing UK, Warner Bros

Roundtable 3: How to best leverage innovation from your digital partners

Peter Rowe, Group Sourcing Manager – Marketing, Royal Bank of Scotland

Roundtable 4: How to create value through your digital marketing strategy

Thomas Holzapfel, Global Category Leader Marketing, Deutsche Telekom

Roundtable 5: How do you buy digital in a fast growing market?

Alice Collomba, Head of Marketing and Retail Procurement, Levi

Roundtable 6: How can you combine hard and soft benchmarks to measure marketing activities in the digital space?

Jo Harding, Senior Sourcing Manager (EMEA/APAC), Expedia

Roundtable 7: How do you write a category strategy for digital?

Tina Fegent, Director, Tina Fegent Procurement Consultancy

Roundtable 8: Sourcing Social Media: which agencies offer which social media services?

Traci Dunne, Consultancy & Best Practice Manager, ISBA