Robert Green

Managing Partner
OLIVER

Robert heads up solution design at OLIVER. Having worked in the creative industry for over 20 years he has experienced the full range of client structures and agency models.
He utilises this experience to consult and advise clients on the most effective ways to deliver their communications strategy. He is an expert at crafting client-oriented, efficient agency models, having done so for the likes of Pepsico, Investec, Vodafone, KPMG and Starbucks.
Before OLIVER, Robert ran commercial teams at Haymarket Media for publications including Campaign and Marketing in the UK and US. He was also a director at Intygra, a direct agency for a number of years.

Check out the incredible speaker line-up to see who will be joining Robert.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

15:10 Industry Presentation –Marketing Disrupted. Right-sizing the agency model.

The world has changed for brands – disruption is the new normal
To guarantee long term success, communications need to be agile and real-time across all channels
Managing this disruption is becoming more complex and potentially costly for procurement to control
Purchasers need to consider right-sizing their agency model to be more agile and adaptable
Agency models need to refocus how they work, and be more oriented around the service delivery which is more transparent and built around marketers needs