Laura King

Laura has come to her role at Expedia after a career spanning roles in technology and finance at Boeing, AT&T Wireless, WashingtonMutual /JPMorgan Chase and Microsoft. After 15 years working in software development as a Systems Analyst and Program Manager, she moved to Technology Infrastructure Vendor Management at a US Bank where her role was unexpectedly reorganized into Strategic Sourcing. She was assigned a large initiative to tackle the untouched Marketing spend in partnership with McKinsey & Co. In that role she found both Strategic Sourcing and the Marketing Category to be particularly interesting and full of opportunities to create business value. Her extensive experience puts her in great stead to present a case study on how digitally driven companies structure and strategise marketing procurement, on afternoon plenary of conference day one, Tuesday 2nd June.