Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Janet Markwick
Chief Operating Officer
Grey EMEA
Check out the incredible speaker line-up to see who will be joining Janet.
Download The Latest AgendaDay 2: Optimising the Efficiency and Effectiveness of Marketing Procurement
Friday, March 6th, 2015
17:15 360 Perspective - The Agencies Speak: Where and how do we assign costs?
- How do agencies structure themselves? How do agencies assign a cost for creativity?
- Learnings from new compensation models: What are the newer methods of performance-based compensation and are they taking off? Is this a fair method of compensation?
- Is it working to not just reward us for hitting cost and service commitments, but for also creating value to your business? Is rewarding a fee proportion linked to volume of market and brand growth the right route to take? Can agency integration be a by-product?
- How best to work with us to create a true partnership – how we drive optimum collaboration between our agencies and client procurement
- Why are agencies successful with some organisations and not with others? What is needed to get the best out of us? What do we need to see from clients?
- What will the future of agency remuneration look like?