Jesus Sancho Cubino, Head of Carrefour Links Spain at Carrefour
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Jesus Sancho Cubino


Head of Carrefour Links Spain
Carrefour

Check out the incredible speaker line-up to see who will be joining Jesus.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015


14:50 Case Study: How Carrefour Spain innovates with suppliers at the local level to create value and generate savings

  • How is marketing procurement structured within Carrefour at the global, regional and local level?
  • How are internal decisions made within the company on marketing spend?
  • The evolvement of Innovation Week with suppliers
  • How marketing objectives are set for the following year and where procurement is expected to add value in innovation
  • Results so far, pilot programmes and initiatives launches to drive value in marketing and innovative solutions from suppliers