Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Jesus Sancho Cubino
Head of Carrefour Links Spain
Carrefour
Check out the incredible speaker line-up to see who will be joining Jesus.
Download The Latest AgendaDay 2: Optimising the Efficiency and Effectiveness of Marketing Procurement
Friday, March 6th, 2015
14:50 Case Study: How Carrefour Spain innovates with suppliers at the local level to create value and generate savings
- How is marketing procurement structured within Carrefour at the global, regional and local level?
- How are internal decisions made within the company on marketing spend?
- The evolvement of Innovation Week with suppliers
- How marketing objectives are set for the following year and where procurement is expected to add value in innovation
- Results so far, pilot programmes and initiatives launches to drive value in marketing and innovative solutions from suppliers