Tim Bajraktari LLC, Partner at Beekman Associates
Beekman Associates Logo

Tim Bajraktari LLC


Partner
Beekman Associates

Check out the incredible speaker line-up to see who will be joining Tim.

Download The Latest Agenda

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015


17:50 Classroom 3 - Agency Remuneration Transparency: What is the right level for you?

Beekman Associates, the global leader in agency remuneration assessment and benchmarking, will lead a discussion on the appropriate levels of transparency needed to determine fair remuneration for your advertising and marketing agencies.
  • Does your agency share the costs of servicing your account, and if so, is the transparency level appropriate?
  • If not, what are your options?
  • Are there industry standards for agency remuneration transparency?
This will be an open discussion on how others are handling this issue and what data-collection and benchmarking tools are available to clients to help them balance the playing field during agency remuneration negotiations. It will include a review of the opportunities and challenges to getting successful results and insight into available tools.

Beekman’s founding partners, Bob Cauley and Tim Bajraktari will facilitate the discussion with client-side procurement leaders who have developed successful internal procurement initiatives and have achieved bottom line results in reaching fair agency remuneration.