Colin Fleming, Finance Director and Chief Operating Officer at Abbott Mead Vickers BBDO
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Colin Fleming


Finance Director and Chief Operating Officer
Abbott Mead Vickers BBDO

Check out the incredible speaker line-up to see who will be joining Colin.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015


17:15 360 Perspective - The Agencies Speak: Where and how do we assign costs?

  • How do agencies structure themselves? How do agencies assign a cost for creativity?
  • Learnings from new compensation models: What are the newer methods of performance-based compensation and are they taking off? Is this a fair method of compensation?
  • Is it working to not just reward us for hitting cost and service commitments, but for also creating value to your business? Is rewarding a fee proportion linked to volume of market and brand growth the right route to take? Can agency integration be a by-product?
  • How best to work with us to create a true partnership – how we drive optimum collaboration between our agencies and client procurement
  • Why are agencies successful with some organisations and not with others? What is needed to get the best out of us? What do we need to see from clients?
  • What will the future of agency remuneration look like?