Caspar Schlickum

CEO
Xaxis EMEA

Caspar Schlickum is CEO of Xaxis EMEA, responsible for managing the operations and leading the development of the Xaxis business across the 18 countries that make up the region. Caspar has extensive experience in digital media and audience insight driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.
Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, Caspar spent six years in investment banking advising on technology, communications and infrastructure projects in the Asia Pacific region.
Using his experience, Caspar will be sharing his views during the panel session on ‘The nitty gritty from trading desks: What does the evolution of programmatic mean for your media buying strategy?’ covering what needs to be done to increase transparency in this area and what the landscape will look like in 5-10 years’ time. The session will take place in morning plenary on conference day one, Tuesday 2nd June.

Check out the incredible speaker line-up to see who will be joining Caspar.

Download The Latest Agenda

Day 1: Driving Sustainable Value from Digital Marketing

Friday, February 6th, 2015

09:50 360° Perspective – The nitty gritty from trading desks: What does the evolution of programmatic mean for your media buying strategy?

Programmatic buying will total over $20 Billion by 2017 with $14.7B in the US and $3.5B in Europe.

What exactly is programmatic buying and how is technology changing media and creating new opportunities for how media is bought and sold?
What needs to be done to deliver higher levels of targeting, relevance, efficiency and impact?
How can you assess the quality of the inventory that you’re buying directly from the best publishers?
How can there be stronger cross platform support to encourage publishers to sell more programmatically?
What measures are in place to audit and protect against fraudulent trading?
How can the quality of viewable impressions be improved?
How do agencies and independents propose to increase transparency in this area?
What implications do the current challenges and opportunities of media buying have on the trading landscape?
From an infrastructure perspective, where is programmatic now and where can it go?
What will the landscape look like in 5-10 years’ time? How will programmatic evolve?
What’s holding back even bigger growth today?
What does it mean for the structure of the industry and how everyone works together?
If there was one takeaway point that each of you has as a recommendation to the audience – what would you suggest?