Richard Woodford

Global Procurement Director
GSK

GSK has a Global Media budget in the hundreds of millions of pounds and is in the Top 20 Global Media spenders. They utilise all channels and are actively looking to optimise their spend and really drive the best value and maximum delivery from their budget.
Richard’s role is that of management of the commercial agenda across the globe and work with the Agencies as true partners to maximise transparency and value whilst at the same time driving a global agenda, but not at the expense of the regional and local quality or delivery. Richard works with Procurement, Media Strategists and Marketers across the world in well over 60 Markets.

Additionally, Richard has the responsibility for the Global Market Research & Analytics Category. This covers both Primary and Secondary Research in both the Consumer Business and Pharma business.

Richard is a member of the ProcureCon Marketing 2015 Advisory Board and his outspoken nature puts him in a great position to chair conference day two on Wednesday 3rd June, focusing on optimising the efficiency and effectiveness of marketing procurement. Richard will also be presenting a case study on Thursday 4th June on how the GSK global supplier engagement programme changed internal and external behaviours to maximise transparency and value within Stream A on re-evaluating partnerships.

Check out the incredible speaker line-up to see who will be joining Richard.

Download The Latest Agenda

Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

09:05 Chair’s opening remarks

14:30 Case Study Revolution: How to use Marketing Procurement “Value Add” proposition to drive closer interaction and collaboration with marketing to create a competitive edge

What is your Value Add proposition? What would you list as your top 10?
How do you “Sell” Procurement’s Value Add proposition into marketing?
How do you go about communicating these Value Add successes to your Marketing stakeholders? How are your successes judged?
Do you have examples of either quantitative or qualitative measurements of value success?
How do you develop your partner relationships with marketing?
How do you build mutual accountability with marketing?
How do you translate this value to creating a competitive edge and communicate this?

14:50 Case Study Revolution: Continued

How to align procurement targets with KPI’s of marketing- who are measured on delivering sales, brand performance and health
Where should marketing procurement sit within the organisation?
How to enable your marketing procurement organisation to become a natural ally of the marketing organisation and their supply partners
How to build mutual accountability to keep a partnership healthy
How you can build a stable foundation of ‘selling’ internally to gain alignment to common goals, showcase wins, and continuously improve
Mastering the art and science of partnering with the business to deliver value for the company and meet the collective objectives of Marketing and Procurement

15:10 Case Study Revolution: continued

Day 3: Taking your marketing procurement to the next level

Monday, April 6th, 2015

11:50 Case Study - How the GSK global supplier engagement programme changed internal and external behaviours to maximise transparency and value

• Unveiling the operations of the global supplier engagement programme-what was asked and how results were measured to create a baseline?
• Sharing the positive and negative results from the survey- monitoring 110,000 employees across 115 markets working in a heavily regulated sector
• Extended insight post GSK merger with Novartis consumer division
• How internal and external behaviours have changed to maximise transparency and value- to drive the global agenda but not at the expense of the regional and local quality or delivery