Amin Rafinejad

VP brand logistics Solutions and Content Marketing
Prodigious

Amin has been working on CRM and onmichannel marketing for the past 10 years. Prior to joining Prodigious he was Consulting Director at Accenture, then co-founder and CEO of Second Bureau, a digital strategy agency, operating in Paris and Beijing. He has been serving clients such as Carrefour, AB InBev, Accor, Foton Global, Fnac.com, Maille (Unilever) and Roady (Les Mousquetaires). As VP brand logistics Solutions at Prodigious, Amin works with clients such as Lancel, L’Oréal, Renault and Richemont to deploy efficient online content production solutions. Amin will be presenting a case study with a client on ‘Content Production For E-Commerce: Procurement's New Frontier’ on the 14th June as well as co-hosting a Workshop ‘Shoot Or CGI? Choosing The Right Production Technique As A Key To Reducing Costs In E-Commerce Content Production’ on the 14th of June.

Check out the incredible speaker line-up to see who will be joining Amin.

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Day 2: Optimising the Efficiency and Effectiveness of Marketing Procurement

Friday, March 6th, 2015

10:15 Industry Presentation - The rise of content marketing: An opportunity to do more with less

• How digital allows for hyper-targeting in real time with the offer of many more channels
• Why the need for content production has grown beyond expectation – even with stagnant or reduced budgets
• Beyond the challenge – how Content Marketing may actually allow you to do more with less
• Where are the answers – reallocating of budget? Careful content planning? New production models?