Procurecon Marketing 2015 (past event)
02 - 04 June, 2015
Contact Us: 44(0)207 368 9465
Gawain Owen
Digital Leader & Communications Manager
Nestle UK & Ireland
Check out the incredible speaker line-up to see who will be joining Gawain.
Download The Latest AgendaDay 1: Driving Sustainable Value from Digital Marketing
Friday, February 6th, 2015
11:30 In Conversation – Best practice marketing procurement: How can you best exploit programmatic buying and avoid pitfalls?
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How do you operationalise programmatic and digital media? Agency trading desk, in-house or independent?
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Does an automated system mean a reduction in personnel headcount from an agency?
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How has programmatic buying impacted marketing and procurement?
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What are the skills, processes and tools that need to be in place to manage programmatic buying?
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How can you mitigate the risks associated with programmatic buying?