The Mindset of an Agency – Panel Discussion

Just one of the many hot topics covered at ProcureCon Marketing 2014 was the Agency Panel Session on the mindset of an agency.

The panel included:
Neil Christie, Managing Director, Wieden & Kennedy
Paul Frampton, CEO, Havas Media UK
Julian Douglas, Vice Chairman, VCCP
Chris Sweetland, Deputy Group Finance Director, WPP

The session covered questions such as:
•    How do agencies structure themselves? How they assign a cost on creativity
•    Their learnings from new compensation models
•    How best to work with them to create a true partnership – how they drive optimum collaboration between their agencies and client procurement
•    The evolution of data/analytics
•    Why they are the one stop shop and the downside to clients of decoupling

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