Live CPO Interview

Live CPO Interview: How Marketing Procurement Fits into the Mix

ProcureCon 2014 drilled down into the hottest topics within marketing procurement. One of the top sessions included the LIVE CPO INTERVIEW: Using constructive collaboration as a catalyst for meeting business goals and how marketing procurement fits into the mix.

As both external and internal environments keep evolving, leaders need to provide a consistent yet flexible, innovative and responsive approach to how they steer their business and people through new times.

See first-hand, how these CPOs approached their role and the value they place on marketing procurement. This session will drill down into the key drivers CPOs want to hear and what you need to do to build your influence.

Questions answered:

• How do you approach your role and how has the role of procurement evolved?
• How have you managed to change the perception of procurement from a “cost cutter” to a “value builder”?
• Describe your relationship with marketing procurement and how is marketing procurement measured at your organisation?
• What characteristics do you look for in the marketing procurement professionals you want as leaders?
• What expectations do you have from the future of the marketing procurement function?

Fill out the short form below to see the full discussion.